The Red Tent Women’s Initiative is a non-profit organization in Pinellas County Florida that assists women who are leaving jail get back on their feet and provides them opportunities to create a second chance for themselves. One such opportunity is for the women involved to meet in groups and make handmade goods to sell at community market events.
This project was a group effort and is a rebrand of the organization, which includes ideas for packaging for the market. The goal was to make everything as easy to reproduce as possible. The tags can be printed single sided and folded in half and the labels are designed to be able to be printed
on any label or sticker paper. The organization has a very small budget so this was especially important when thinking of what to create.