Marketing Campaign

Self, Made is an exhibit that ran at San Francisco's Exploratorium in the summer of 2019 covering the topic of human identity. This project includes a marketing campaign and graphics for the exhibit that uses a couple aspects of identity to convey the ideas of the exhibit. First, I use the ideas of names and handwriting as identity through the subversion of the name badge form. The second aspect is through covering the eyes. By doing this, I invite the viewer to think more deeply about the individuals being portrayed.

The Exploratorium logo was designed by Landor Associates.

​​© Matt Hennessey Design 2020

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