Pass On is a fictitious company that provides video memorials for families that have lost loved ones. The company conducts an interview while the person is alive and after they pass away the family is given the final video allowing the memory of their family member to pass on.
The first part of this project is a guerrilla marketing campaign consisting of a series of posters that ask thought provoking questions. The goal is to inspire anyone who reads the posters to ask their loved ones these questions as well as to look into
The second item is a die cut brochure that has the arrow icon in the center. The brochure has two panels that open on either side to reveal information about the company and the service it provides.